And the winner is…

featThe annual H&M Design Award, created to kick-start the career of fresh design talents announced the winner of this years competition; Royal College of Arts graduate Hannah Jinkins! The prize includes not only recognition by important industry people (such as Balmain’s Olivier Rousteing and Nick Knight), but also a one-year mentorship from H&M, a cash prize of €50 000 and the opportunity to launch their winning collection in H&M next fall.


Her collection felt very workwear inspired. Jinkins spoke to Vogue about her collection and informed; “It was about mending things. I looked at Japanese processes of repair and the idea that things are more valuable when you fix them, so that’s where the stapling came from. In my research I found all this pottery that had been mended and on the reverse side you saw all these little staples and to me that was such a beautiful detail. So it became about finding beauty in pieces that were damaged or worn or broken.”


I wanted to use this opportunity to also give a shout out to Gabriel Castro, one of the finalists. I loved his work a lot and hope to see more from him very soon!



2 thoughts on “And the winner is…

  1. Jinkins’ inspiration is meaningful and she’s very observant! How she channeled that simple concept of fixing things when it’s broken to the styles are beautiful!


    1. I couldn’t agree more – one of the best things about fashion (and art in general) is knowing the designers motivations. It instantly makes every piece that much more special.


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