This label has been popping up on my radar for the last couple of months, suddenly it’s kind of everyone online. L.W.B. stands for LIFEwithBIRD and it is the “classics” range, a sub-label if you will, of Australian based brand LIFEwithBIRD.
LIFEwithBIRD is a fashion label created by designers Bridget McCall and Nicholas Van Messner. The former has the industry in her blood, as her mother was a successful designer, while her sister is currently working as a designer for her own label. Van Messner’s mother taught architecture at Parson’s in New York. McCall started working as a stylist and photographer, and eventually met with Van Messner who studied fashion design at the time. Together, they formed LIFEwithBIRD in 2002, and later L.W.B. in 2011.
L.W.B. provides a clean, crisp and structured point of view – a more classic approach than LIFEwithBIRD focusing on everyday basics. For me, there are clear influences by architectural shapes, and perhaps some from McCall’s time as a photographer. You can shop the looks and read more on their website LIFEwithBIRD.com.